Monday, December 10, 2007

THE 'REVITALIZATION' OF NEW ORLEANS - BRAND "NEW ORLEAN$"


Each time I heard the word "revitalization' used at the New Orleans Housing Conservation District Review Committee meeting on December 10, 2007, I shuddered inwardly.


Later, at the keyboard and curious as to the reasoning for my emotional reaction, I googled


and had a positively mystical experience.




define: revitalization

When a neighborhood in decline is given new life or vigor.

Related phrases: revitalization movement brand revitalization


define: revitalization movement

religiously based social movement with the purpose of reforming society.



define: brand revitalization

A major overhaul of a brand, starting with its positioning and proceeding through creative regeneration of the brand identity.


Brand "New Orlean$."


Guess who's in and who's out?

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